Sajeela Jamie is an Australian fashion designer, entrepreneur, and sewing educator based in Cairns, Queensland. She is the founder and head designer of the fashion label and boutique Wild Sugar.

Core Professional Roles

Fashion Designer: She creates “boho-chic,” resort, and evening wear characterized by bold colors and prints. Her designs are primarily made in Australia at her studio in Cairns.

Educator: Jamie runs Wild Sugar Fashion Design Lessons, where she teaches sewing, pattern making, and fashion design to students of all ages.

Sustainability Advocate: She promotes environmentally friendly fashion, often conducting workshops on recycling, mending, and altering garments to reduce waste.

Background and Experience

Early Life: Born in the Black Forest, Germany, she migrated to Perth, Australia, at age nine and began designing and sewing in her teens.

Career Path: She opened her first shop in Broadbeach in 1987. After 20 years in the industry, she spent nine years as a self-development trainer in the USA and Bali before returning to fashion in Cairns in 2008.

Recent Activity: In 2025, she has focused on growing her social media presence, creating custom orders, and participating in community projects such as museum exhibits and local fashion shows.